Cindy Staples

Meet

Cindy Staples

Virtual Administrative Assistant

Based in California
|
With Trusty Oak since 2022

“I would like to be remembered as someone who used whatever talent she had to do her work to the very best of her ability.” – Ruth Bader Ginsburg

Currently Taking New Clients

Certifications

About Cindy

Cindy is an experienced business professional with an extensive background in marketing, administrative assistance, real estate, and small business management. Cindy obtained her Marketing AA and Business Administration Minor at Cerritos College while raising her daughters and managing the office of a top Realtor. Having control of the office and how it should be streamlined gave her the opportunity to develop checklists and procedures to service clients with a more comprehensive experience. While each real estate transaction is similar, each transaction varies dues to clients’ circumstances and finances. Developing key skills not necessarily taught with traditional schooling gave her the ability to steer clients in ways to yield smoother transactions. When it came time to manage the IT Consulting firm, she drove the message from “we can do everything” to “let’s cultivate our message to target business owners we want to work with.”  This included immersing herself in networking groups targeting small businesses in specific geographical areas, teaching herself Quickbooks to manage the company finances and coordinating with the CPA, Financial Advisor, and other vendors, to having a web presence utilizing SEO, hashtags, content, and call-to-action messaging.

Cindy’s work background has made her a natural at business administration. At age 16, Cindy started in the workforce working in a retail shoe store as an associate, learning soft skills such as communication and honing in on customers’ wants and needs. At age 19, Cindy had the rare opportunity to run a small business, a family-owned flower shop, where the owner employed most of his family, yet trusted no one. She managed the retail shop, tended to walk-in and phone customers, phone orders, and managed the delivery schedule, while also executing back-office administrative duties such as client billing, daily receipts, and deposits. After moving on, she spent an additional five years as part of an aluminum distributor’s inside sales team and had large exclusive clients such as Kaiser, Dee Howard, Castle Metals, and many smaller businesses. In those years, Cindy learned she had the capability to run a business, yet could also be content with making things happen behind the scenes.

As business owners, we tend to want to do everything ourselves and at all hours of the day. Cindy is here to help you grow your business by assuring you that she’s been in your shoes, and can balance between making tough business decisions, while simultaneously empathizing with your employees. Like you, Cindy wants your business to run effortlessly. When she’s not working on her own career, practicing self-care is important to her. Cindy’s three cats keep her entertained and keep her company while she work for you. Cindy also loves doing day trips, going to museums, having yummy dining experiences, and more. Counting her home state of California, she’s been to 16 states and will add four states this year. She’s enjoying watching her daughters be amazing young adults and helping her son navigate his teenage years. Cindy looks forward to working with you!

Working Hours

Early morning - 3pm Mondays and Fridays; flexible all other days

Timezone

PST

Support Skills

Administrative Support

Staff Management

Business Organization

Quickbooks

Inbox and Calendar Management

Asana

Client and Vendor Correspondence

Vendor Coordination

Data Entry and Transcription

Research and Development

Grant Research and Writing

Copywriting, Proofreading, and Editing

Event Planning

Travel Coordination and Booking

Social Media Management

Personal Organization

Industry Experience

Nonprofits: Food Distribution, Seniors, Animal Welfare, Education

Small Business: IT Consulting, Real Estate, Retail, Law Offices

Distribution Sales

 

Software Experience

Quickbooks

Asana

Outlook

Excel

Google Suite

WordPress

PowerPoint

Exchange

HubSpot

Zoom

Slack

Social: LinkedIn, Instagram, Facebook

 

Cindy?

Why people love Trusty Oak

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The Trusty Oak team has been instrumental in helping me build my career. From administrative support and social media management to business planning, Amber and the Trusty Oak team have all the resources and people strength that I need to be successful. When a business need arises, I can trust that Trusty Oak will have a number of options and solutions that will work within my budget and time frame.


Todd Merry

Home of Hope Ministries

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The Trusty Oak team has been instrumental in helping me build my career. From administrative support and social media management to business planning, Amber and the Trusty Oak team have all the resources and people strength that I need to be successful. When a business need arises, I can trust that Trusty Oak will have a number of options and solutions that will work within my budget and time frame.


Brandi R. Muñoz

Principal Workforce Development Consultant, People Culture Consulting

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My experience with TRUSTY OAK was wonderful…getting my website more organized and cohesive. Having someone else take a deeper look at my website was really helpful and inspiring — we literally gave it a whole new look and feel. This freed up my time to focus on other things that I don’t usually have time for. Hannah was always available when I needed her and had a lot of great ideas and brought a fresh new perspective to my marketing. I felt like I was in really good hands and can highly recommend TRUSTY OAK.


Pascal Simon

Owner and Founder of Bake Austin

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TRUSTY OAK rocks! I couldn’t be more pleased about the quality of work and their personal touch. With Amber as CEO, I can count on her to understand our needs, to be a great communicator, and a wonderful resource for us. I am continually impressed with how professional and capable TRUSTY OAK’s virtual assistants are. I highly recommend TRUSTY OAK to provide outstanding administrative assistance to organizations like ours.


Dona Raskin

Founder of Austin Kids Can!

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Working with TRUSTY OAK has been an absolute pleasure. After several failed attempts with other VA firms, I have finally found a responsive, trustworthy, dependable assistant…adding much more value than the bare bones inbox and calendar management I was looking for. If you’re looking for a fractional assistant you can trust from day one, I highly recommend you work with TRUSTY OAK.


Tim Hamilton

Founder & CEO of Praxent, Austin, TX

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My VA has done more for me in 20 hours of work than I’ve done in probably a year of just making things up on my own. That’s not a sales pitch, infomercial, or me being paid to say what I’m saying. It’s true. I’ve gotten a business card designed, a logo designed, website updated, streamlined for SEO, content written, colors and fonts changed, things I would have never thought about if I was doing this on my own.


Dave Bahr

Founder and CEO, In-Sightful Living

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Adulting is hard. Entrepreneuring is harder. I don’t know where I would be on either if Trusty Oak hadn’t come into my life when they did. Partnering with them has allowed me to scale my business, organize my life, and accomplish goals that would have been out of my reach without their support. Their team is diverse in skillset and background—over the years I have been able to lean on them for everything from scheduling and travel booking to bookkeeping and invoicing to process engineering and implementation. They are proactive, trustworthy, and receive an enthusiastic recommendation from me!


Ilana Zivkovich

CEO, Werq

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As an entrepreneur with several projects going in different directions, it’s hard to prevent some things from falling through the cracks. I’ve asked for a diverse list of tasks and they have done them all in stride, quickly, and way too politely. You can count on TRUSTY OAK to get things done fast and correctly, freeing you up to focus on building your business.


Clint Greenleaf

Board Director, CEO, Entrepreneur, Content Expert, CPA

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It took a while to open to the idea of a VA – as a new business owner, I thought I could do everything. Well, I was wrong! Letting go of the things I don’t know how to do, or don’t do well at all and handing them to TRUSTY OAK helped me immensely. They take care of my website and social media and much more, and leave me time as the business owner to do the stuff I’m good at.


Eyal Gallico

Founder & IT Professional at TopMac, Austin, TX

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I have worked with Amber on several website projects and her work is top notch. I am amazed by her attention to detail and her ability to drive a schedule. If you want something done well, and fast, TRUSTY OAK is what you are looking for!


Erika Heilman

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Trusty Oak’s virtual assistant services have plugged a gap in our administrative needs and made my life easier during a year of hectic travel. Genny got up to speed quickly in understanding the nature of my work, and she’s efficient and professional in helping to manage complex calendaring and travel arrangements. This virtual arrangement has worked seamlessly for us!


Juila Freeland Fisher

Director of Education Research, Clayton Christensen Institute

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Working with the VAs at Trusty Oak, I am better equipped to scale and grow my business. Their varied skill sets help open up the Cabéza Advertising portfolio of services, allowing us to better serve our clients and improve our value proposition.


Hose Garcia

CEO and Founder, Cabeza Advertising

Thought Leadership