Cindy is an experienced business professional with an extensive background in marketing, administrative assistance, real estate, and small business management. Cindy obtained her Marketing AA and Business Administration Minor at Cerritos College while raising her daughters and managing the office of a top Realtor. Having control of the office and how it should be streamlined gave her the opportunity to develop checklists and procedures to service clients with a more comprehensive experience. While each real estate transaction is similar, each transaction varies dues to clients’ circumstances and finances. Developing key skills not necessarily taught with traditional schooling gave her the ability to steer clients in ways to yield smoother transactions. When it came time to manage the IT Consulting firm, she drove the message from “we can do everything” to “let’s cultivate our message to target business owners we want to work with.” This included immersing herself in networking groups targeting small businesses in specific geographical areas, teaching herself Quickbooks to manage the company finances and coordinating with the CPA, Financial Advisor, and other vendors, to having a web presence utilizing SEO, hashtags, content, and call-to-action messaging.
Cindy’s work background has made her a natural at business administration. At age 16, Cindy started in the workforce working in a retail shoe store as an associate, learning soft skills such as communication and honing in on customers’ wants and needs. At age 19, Cindy had the rare opportunity to run a small business, a family-owned flower shop, where the owner employed most of his family, yet trusted no one. She managed the retail shop, tended to walk-in and phone customers, phone orders, and managed the delivery schedule, while also executing back-office administrative duties such as client billing, daily receipts, and deposits. After moving on, she spent an additional five years as part of an aluminum distributor’s inside sales team and had large exclusive clients such as Kaiser, Dee Howard, Castle Metals, and many smaller businesses. In those years, Cindy learned she had the capability to run a business, yet could also be content with making things happen behind the scenes.
As business owners, we tend to want to do everything ourselves and at all hours of the day. Cindy is here to help you grow your business by assuring you that she’s been in your shoes, and can balance between making tough business decisions, while simultaneously empathizing with your employees. Like you, Cindy wants your business to run effortlessly. When she’s not working on her own career, practicing self-care is important to her. Cindy’s three cats keep her entertained and keep her company while she work for you. Cindy also loves doing day trips, going to museums, having yummy dining experiences, and more. Counting her home state of California, she’s been to 16 states and will add four states this year. She’s enjoying watching her daughters be amazing young adults and helping her son navigate his teenage years. Cindy looks forward to working with you!
