Marketing (31 articles)

Insights from Alt Summit on unleashing the power of personal branding — lessons for creative women entrepreneurs growing purposeful businesses.

Podcasts offer many opportunities for entrepreneurs and business leaders seeking to amplify their voice and brand, but navigating this landscape can be...

Does content planning fall to the bottom of your to-do list? See how to plan a month of content in under an hour — and why clients delegate it.

Despite your marketing efforts, you still aren't hitting your goals. Small businesses and multi-million dollar companies make the same mistake.

At Trusty Oak, we believe that we can all keep growing. That's why we offer a variety of webinars, blogs, and events for our VAs and clients.

Working with a VA should free your time — but what if one ghosts you? How to respond, protect your business, and recover fast after a VA disappears.

At Trusty Oak, marketing services are one of the most requested areas where clients ask for support from virtual assistants.

Content marketing/blog/relationship-between-seo-and-sem-in-digital-marketing has consistently demonstrated that it is more cost-effective than traditional...

When I start working with clients as a graphic designer and marketing/blog/ VA at Trusty...

Podcasting is one of the most popular ways to build brand awareness. Why entrepreneurs should jump on the trend — whether hosting or guesting.

Writing a book is a huge accomplishment. Five practical tips to build your author brand and turn a new title into lasting reader engagement.

It's been over six months since the quarantine began. You' re surviving, you're figuring it out one day at a time. By now, you're probably glued to the...

As small business owners, we evolve services to meet client needs. Expand buyer personas with personality psychology for deeper connection.

Search engine marketing is the umbrella term for anything that brings visitors to a website from a search engine. This includes both free traffic through...

Conduct a marketing audit in 4 steps — evaluate social media data, set KPIs, visualize metrics, and improve your content strategy.

If you're an entrepreneur, you probably already know that SEO/blog/2-incredibly-simple-ways-to-increase-organic-web-traffic is important for your online...

Part 2 of our marketing strategy series covers blog strategy, email marketing best practices, and social media tips to grow your small business online presence.

Build an effective small business marketing strategy. Part 1 covers buyer personas, goals, timelines, and identifying your target audience.

Create effective buyer personas in three steps. Learn to identify your ideal client, interview customers, and audit competitors for targeted marketing success.

When clients approach us for marketing assistance, they usually come armed with some fantastic ideas.

Marketing trends come and go as quickly as the latest viral meme— so we're here to help you keep up as we launch into 2019.

Search Engine Optimization SEO can seem like an enigma to business owners, especially if it's not your expertise.

Write marketing emails that get opened and clicked. Seven proven tips on subject lines, CTAs, video, timing, and email domain reputation.

Maybe you've heard before that you should be creating content offers to generate more leads for your business. According to Pew Research...

Choose the perfect startup name with these essential tips. Learn about domain research, avoiding common mistakes, and the story behind the Trusty Oak name.

One of the earliest examples of content marketing was Benjamin Franklin's Poor Richard's...

Would you marry this brand? What a dealership license plate frame taught me about brand commitment — and how to earn customers who stay for life.

Use Facebook Audience Insights to identify and target your ideal customers. Create custom audiences and discover demographics for better ads.

Visuals and videos are the hottest way to connect with customers. Practical tips to set fire to your Instagram engagement and grow your audience.

Key digital marketing trends — mobile-first strategies, video content, paid partnerships, and why email marketing still delivers strong ROI.

Anybody who hasn't been living under a rock since the 1990s knows social media marketing is a must for businesses today.