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Jacy Cruz, Trusty Oak’s COO, is an accomplished professional who is passionate about creating exceptional customer and employee experiences. She holds a Bachelor’s degree from Princeton University and earned an Entrepreneurship MBA from the University of Louisville.
Jacy began her career in the financial sector but caught the entrepreneurship bug when she co-founded a company in grad school. Post-graduation, she continued working on her own business, while freelancing for startup companies and helping investors perform due diligence on prospective startup opportunities. Through these experiences, Jacy gained extensive expertise in customer experience, marketing, finance, and operations, honing her skills and deepening her understanding of business dynamics. Jacy’s startup was acquired in 2018, and since then, she has held executive positions in Customer Experience, acting as the voice of the customer during strategic planning, and helping differentiate the business based on customer-centric practices.
Based in Austin, Texas, Jacy relishes in the city’s vibrant brunch, happy hour, and music scene. She enjoys nerding out with her husband Zack, creating spreadsheets for fun, listening to startup podcasts, and getting lost in puzzles. Jacy is a proud aunt to her nieces, Caitlin and Aimee, and can be found cheering them on at their soccer games, dance competitions, and anything else they’re involved in.
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