Client Spotlight—Julie Couret

Business Coach | Couret Leadership Lab
Business leaders across New Orleans, regardless of industry or size, face the same daily challenges: finding a clear roadmap to success while continually eliminating costly distractions. When the time spent putting out fires overwhelms the time spent growing your business, something needs to change. Maybe you need a little help.
Enter widely sought-after and proven New Orleans Business Coach Julie Couret. Julie has the expertise and experience to create clear workflows and reliable systems to help your talented workforce remain aligned with your business and profitability goals. Business owners appreciate the ways Julie both challenges and supports their leadership team. Above all, they value her method, which is proven, meticulously tested, and continuously improved.
Most business coaches offer the same outdated formula, following trends that scream ‘flavor-of-the-month’ without any proven track record of long-term success. That’s not how businesses in New Orleans, or anywhere else, thrive. Julie Couret and her team are able to identify inefficiencies and remove roadblocks to growth, develop accountability systems so your leadership team executes flawlessly, and build sustainable momentum to scale your business. Leadership isn’t about having all the answers—it’s about creating a system where execution happens effectively. Business Coach Julie Couret does just that.
Julie’s Story with Trusty Oak
Julie had been mulling over the decision to hire a VA for some time but finally took the leap after multiple conversations with her own clients and their positive experiences with a VA. With three inboxes and multiple calendars in play, she often found herself juggling last-minute meeting requests/calls that led to cramped schedules, unnecessarily stressful inbox management, and missed opportunities. Maintaining her scheduling link was another administrative demand, leaving her trapped in a never-ending game of “calendar Tetris.”
Beyond her hectic calendar and email management system, Julie’s files were housed across different emails and digital folders, forcing her to spend the time she did not have on digital scavenger hunts. Meanwhile, important tasks—like reaching out for speaking opportunities and following up on proposals—slid down the priority list and into late nights and weekends. A recent bout of illness highlighted just how overextended she was, confirming that she checked four of the five classic signs for needing a VA: constant calendar conflicts, chaotic systems, no time for business development, and neglected self-care.
Enter Dana Goldman, a Trusty Oak VA who quickly became Julie’s go-to resource. Dana manages Julie’s inboxes and calendars, runs point on business development outreach, tracks client and project needs, and lends personal assistance when needed. With Dana’s help, Julie finally has the clarity and bandwidth to grow her business—while enjoying the journey instead of merely surviving it.
💡Julie develops leadership teams and accelerates business growth for medium-sized business owners who have either hit a ceiling or grown so quickly that there is unmanageable chaos. Her website has more details.
“ Dana is more than my Executive Assistant; she’s the key to unlocking opportunity and stability in my fast-moving business. I am eternally grateful to Trusty Oak for the high-touch process in connecting Dana and I.” ~ Julie Couret
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