Caty Smart

Marketing Strategist, Virtual Assistant

With Trusty Oak Since July 2018

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Caty is a marketing strategist that has a passion for helping small businesses grow. She loves educating her clients on marketing best practices throughout the relationship in order for the client to understand not only what we’re doing and why, but also to feel confident moving forward when the relationship ends. Caty has a strong background in creating marketing strategies, auditing websites, email marketing, social media, building web content focused on turning leads into customers, and developing new ways for a business to reach a larger audience. If you were to ask her, she’d tell you that understanding the buyer’s journey is the one of the most important keys to business success.
Caty graduated from Florida State University with a Bachelor’s Degree in Psychology. She moved from Florida to Boise, Idaho in 2015 due to her love for the great outdoors and sense of adventure, and has an eagerness to learn new things.

Caty’s background includes:

  • Real Estate Marketing
  • Event Coordination
  • Inbound Marketing and Sales
  • Recruiting and Training
  • SEO Blogging
  • Auditing and Analyzing Web Content
  • Email Marketing
  • Implementing Workflows
  • Social Media Marketing
  • Brand development
  • Business to Business Relationships
  • Administrative Tasks

Caty is comfortable using:

  • Hubspot
  • Quickbooks
  • Microsoft Office
  • Google Software
  • Adobe Spark
  • Trello
  • Slack

Hubspot Certifications Achieved:

  • Inbound Marketing
  • Inbound Sales
  • Content Marketing
  • Email Marketing
  • Social Media

Interested in working with Caty?
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