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How to Choose a Name for Your Startup (And How Trusty Oak Got Its Name)
One of the first things we do when we decide to start a new business is name the baby.
Writing: When You’re Just Not That Into It
One of the earliest examples of content marketing was Benjamin Franklin’s “Poor Richard’s Almanack.” It was a yearly publication
Will You Marry (My Brand)?
When I bought my first adult car, I immediately removed the dealership license plate frame and decal from the
Find Your Ideal Customers Using Facebook Audiences
Have you created customer personas to identify your target customers yet? Are you trying to connect with your ideal
Set Fire to Your Instagram Engagement
It’s 2018 – visuals and videos are the hottest trends for connecting with your customers. Naturally, then, Instagram is
How 2018 Will Change Your Marketing Strategy
Remember the days of a “family computer”? Where did yours sit? The kitchen, your bedroom…or did your family have
4 Keys to Captivating a Social Media Audience
Anybody who hasn’t been living under a rock since the 1990s knows social media marketing is a must for