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Client Spotlight—Sam Baker Consulting

Meet Trusty Oak Client, Sam Baker of Sam Baker Consulting!

Sam Baker Consulting specializes in optimizing e-commerce sites for direct-to-consumer brands. Sam’s consultancy services drive revenue for her customers through conversion rate optimization, personalized marketing strategies, and efficient ad spending. Her offerings are tailored for brands with different site traffic levels, providing optimization testing, fractional Chief Digital Officer services, and data-driven UI/UX audits. Sam’s background includes significant experience with notable brands, including Abercrombie & Fitch, Vera Bradley, Under Armour, and Intercontinental Hotel Group, underscoring her expertise in the field.

Sam began working with Trusty Oak in February 2023. She knew what she was looking for in a VA, understood her own strengths, and had a good idea of what success with a VA would look like for her. It’s not often that clients come to Trusty Oak in that position, but it enabled us to get Sam matched with a VA quickly. At the time of signing up, Sam’s primary needs were marketing-related, but over the past year, Sam has expanded the scope of work for her VA, which we view as a testament to a successful partnership. Sam has received VA support with social media, blogging, email marketing, and executive assistance throughout her relationship with Trusty Oak.

Sam is currently working with Trusty Oak VA Jackie Koenig, who lives with her husband and two young children in Utah. Jackie has been freelancing as a VA since 2020 and has been a Trusty Oak superstar since joining the team. Jackie provides Sam Baker Consulting with a mix of administrative and marketing support, including inbox management, analytics tracking, invoice and expense management, meeting scheduling, and CRM management. With a keen eye for detail and deep organizational skills, Jackie’s support allows Sam to reclaim her time to focus on business strategy instead of getting pulled away by the minutiae of day-to-day admin work. 


Want to learn more about how a Trusty Oak virtual assistant could help you in your business? Visit our website to learn more about working with us!

Melaina Hagerup

Melaina is a results-driven marketing and administrative assistant who loves empowering clients to engage their community and change the world. She is excellent at taking grandiose mission and vision statements and interpreting them into a brand story her clients can easily communicate in their online spaces to grow an engaged community of loyal followers. [more about Melaina]



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