How to Identify Pain Points & Weaknesses

One of the most important parts in delegating tasks to your VA is being able to identify your pain points and weaknesses in your day to day business practices. It can be stressful deciding what to hand off to a virtual assistant, especially when you run a small business and are used to being the lead on everything. Identifying your strengths and weaknesses will help you identify areas that your virtual assistant can support you in.

What are Pain Points?

Pain points are consistent problems within your business that create unmet needs. Do you receive complaints from your customers about your email response time? One of your business’ pain points may be email communication. These weaknesses can create unhappy consumers if left unchecked. So, how do you identify your pain points and weaknesses?

5 Tips to Identify Pain Points and Weaknesses

• Analyze what you feel you struggle with
  • When it comes to your business activities, is there anything you dread doing? Are there things that you know you struggle with? These things are likely your pain points! It’s important to work with your strengths and weaknesses. Things are more likely to fall through the cracks if you don’t.

• Listen to customer feedback
  • Your customers are your most valuable asset when it comes to identifying your pain points. Their feedback will help you determine their specific pain points, like financial and productivity pain points. Additionally, you can gain insight into things that your customers like, which may help with future business decisions.

• Ask your team
  • If you already have a sales or marketing team in place, ask them to help you identify your customer’s pain points! They have the most direct contact with your consumers, so they might already have a list of their pain points. It’s good to keep an open line of communication with your team, so they can continue to come to you if any other weaknesses arise.

• Stay Up to Date with Industry Trends
  • Keeping up with industry trends can give you an awareness of potential pain points. Maybe the project management software you’re using isn’t the best for your particular field. Perhaps your social media strategy doesn’t represent your business type well enough. Take a look at what others in your industry are doing and decide what works best for you!

• Collaborate with your VA
  • Above all, when working with your virtual assistant it’s important to collaborate with them. Asking your VA for feedback regularly will help you keep track of your pain points, as well as your general strengths and weaknesses. They might be able to provide you with a new perspective and solutions for your problems!

So, What are the Next Steps?

Now that you’ve identified your pain points and weaknesses, you can begin to delegate things to your VA. When they focus on your pain points, it gives you more time to focus on your strengths. This creates happy customers and a more successful business overall. Remember, your virtual assistant is there to help you. The hardest part is identifying how they can help.

Brendon Vaughn

Brendon has an Arts degree from Pasco-Hernando State College. He is currently in his last semester of his BFA in English with a concentration in Creative Writing at the University of South Florida. He is passionate about making a difference, regardless of what lengths need to be taken. He enjoys anything that gets him thinking and doesn’t back down from a challenge. Brendon is an effective communicator, an expert in time management, but persistence is his greatest strength. He has the tenacity needed to keep a team running. He is an expert in organization and email management. His role as the treasurer for an on-campus organization has given him extensive knowledge of budgeting, invoicing, and bookkeeping. In a nutshell, Brendon will bring all these strengths to your business, as your virtual assistant, to enable you to achieve greater success. When Brendon is not working, he spends his time reading, writing, and playing D&D with his friends. He lives with his two roommates and their three cats. He loves traveling and seeing new things.

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