Content Management Systems (CMS) for your Small Business

What is a CMS, and why do you need one?

Web-based software used to create and maintain websites is known as a web content management system or CMS. Today, content management systems are used to build the majority of websites. Some platforms, like WordPress, demand more technical know-how than Squarespace or Wix. We’ll walk you through various CMS options and explain how they make it easier for brands to have an online presence so you can decide whether you need one.

Types of CMS – Code vs. No Code

Website content management systems can be divided into two categories: code-based and no-code. The approach you select will determine the level of technical expertise required to create, maintain, and modify your website. WordPress, Drupal, etc., are examples of “code” systems. You must have at least basic coding knowledge in HTML, CSS, and/or PHP to build and maintain websites built on these platforms.

No-code platforms like Squarespace and Wix are much easier to use. Using page-building tools, templates, and preset content blocks in a visual design editor, you can build a website on these platforms. These WYSIWYG tools enable you to create a completely functional, expert-looking website without the knowledge of coding.

No-code website builder: The greatest way to quickly and easily establish a company site or online store using pre-built themes and elements for free or a reasonable price. Best for the majority of small businesses and great for novice web designers. Examples: Wix, Squarespace, and Weebly.

Code CMS: For intermediate to experienced users who need to develop a completely configurable website with distinctive features or a sizable e-commerce store for their small businesses. Examples: WordPress, Joomla, Drupal.

The Best Web-Based CMS for Small Businesses

No-code solutions such as Squarespace, Wix, or Weebly is the ideal option for hosting, site design, and content management for most small businesses. These all-in-one website builders make it simple to create and maintain websites, manage content, generate leads, maintain online stores, and more. All paid plans also include hosting, domain names, and SSL protection.

These days, most web-based content management systems are inexpensive for new and small businesses, simple to use, and make it simple to add the features and functionality you require to your website.

Related: 3 Reasons to Start Using a CRM

Here are a few best options that may be suitable for your small business:

Squarespace:

The focus of this website builder is design. The latest Squarespace themes are all available for free, and the editor’s drag-and-drop feature allows you to create a stunning website. Plans start at $16 per month, which includes hosting, SSL, domain registration, and a site builder. 

Wix:

Wix is one of the market’s most user-friendly website builders for creating custom visual designs.  There are hundreds of free themes available, and it provides inexpensive subscriptions starting at $16 per month with a free domain and SSL certificate or $27 per month for a robust e-commerce platform for your online store. Wix is one of the most flexible website builders, making it a top WordPress substitute.

Weebly:

Another user-friendly, all-in-one website builder with very low prices is Weebly. All of its plans include eCommerce (even the free one). It’s one of the least expensive website builders for small business eCommerce available, with ad-free subscription options starting at just $12 per month.

WordPress:

If you wish to host your small business website on WordPress CMS, you’ll need web hosting, a domain, and an SSL certificate to protect the site and visitor data. Many free themes (website designs) are available, or you may also wish to use premium WordPress themes and page builders. Separate free or premium plugins are required to add functionality, such as an e-commerce solution, SEO tools, or niche functionality like a forum, knowledge base, member-only material, etc.

Remember that the best website builder may not always be the finest CMS. However, most of the functionality you require from a CMS is included in website builders like Squarespace and Wix while still being user-friendly for beginners. Additionally, using these no-code website builders with CMS functions, you won’t need to bother about web hosting, software installation, theme design, etc. as they are professionally maintained, allowing you to focus solely on developing your internet presence.

Although WordPress, which powers over 40% of the internet, is a well-liked CMS, creating a WordPress website could be difficult for beginners. Buying appropriate web hosting, installing WordPress, installing appropriate themes and plugins, etc., could be a hassle to a beginner. However, many hosting companies these days come with WordPress installation, management, and a WordPress page builder, reducing some of the technical expertise you’ll need to build a site.

So how do I choose the right CMS for my small business?

We have now learned that there are many types of CMS solutions available. The CMS should act as an extension of your current operation and should integrate well with other features of your business. You should make sure to choose a CMS solution that fits your needs, price, degree of comfort, and other factors, such as:

1. The time you can invest in developing and maintaining your web presence
2. Integration of your CMS with other systems and apps that are currently being used (accounting software, CRM, etc.) 

Hence, to find the fit, set a budget, make a list of must-have features, and take advantage of free trials to find your best fit.

Ready to get on top of your website for good?

Sakar Bhusal

Sakar is an IT professional with over 15 years of experience working in the field of information technology, web administration and technical customer support for e-commerce and IT companies. Sakar holds a Bachelors degree in Computer Science from DeVry University, Houston, and a Masters degree in Geographical Information Systems from the University of Salzburg, Austria. Sakar’s specialty is in freelance web designing and SEO/SMM support, and he has provided his services to companies and individuals around the world. Sakar has a background in offering extensive support functions, including managing web content, communicating with teams, sending newsletters, and coordinating general operations, all while maintaining a consistent level of professionalism and accuracy. Sakar prides himself on providing regular communication with clients via phone, email, and video conference, ensuring reliable ongoing contact throughout the workday. Sakar’s varied background makes him an asset to any business. He has experience in web design and maintenance, execution and monitoring of online advertising initiatives, graphic design software such as Photoshop and Indesign, and brand development. He currently resides in High Point, NC with his wife and two-year-old son.

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