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More Hands on Deck: Cabéza Advertising Case Study

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Texas-based advertising and marketing agency Cabéza Advertising was growing in 2017, taking new clients and expanding offerings.

Founder and CEO José García knew he needed more hands on deck and wanted to hire dependable administrative and marketing help. José wanted more marketing insight and administrative assistance, and a Trusty Oak Virtual Assistant turned out to be the ideal long-term solution to his business needs. José started out with one VA, Sonia Singh, and added an additional marketing VA, Caty Smart, as his company continued to grow. 


José knew he wanted to affordably scale his business, and he was looking for an employee with the right skillset. He wanted someone he could rely on to help him with serving his clients as well as marketing his business. His VA, Sonia, came with a host of marketing experience and a background in SEO and social media management. Sonia put her knowledge to work immediately and proactively, looking for ways to improve Cabéza Advertising. 

Solutions and Impact

Sonia quickly took ownership of her work with Cabéza Advertising, committing to improving the business and helping José succeed. She began blogging for the Cabéza website and managing social media, as well as developing communication workflows and handling day-to-day tasks so José could focus on growing his company. 

José and Sonia communicate often over Slack and email, and José has become a master delegator. In fact, when we reached out to ask him for a quote about his experience with Trusty Oak, he said he’d be happy to and that he’d refer the initial quote draft to his assistant (Sonia). Now there’s an example of someone who knows how to get work off his plate and focus on productivity! 

Looking to the Future

Sonia and Caty now tag team supporting Cabéza Advertising. Sonia says she looks forward to continuing her work for José and helping him “grow his awesome business!”  

Jose Garcia “Working with the VAs at Trusty Oak, I am better equipped to scale and grow my business. Their varied skill sets help open up the Cabéza Advertising portfolio of services, allowing us to better serve our clients and improve our value proposition.”

– José García, Founder and CEO

“Working with José at Cabéza Advertising has been fantastic—we have a strong lineSonia Singh, Virtual Assistant of communication and I always feel appreciated for the work that I do. José is a wonderful client because he is open-minded and very collaborative.”

– Sonia Singh, Virtual Assistant 

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Amber Gray

Amber Gray is the founder and CEO of Trusty Oak, an Austin-based virtual assistant company providing administrative and marketing support to small business leaders, authors, and creative teams. A people-first approach to hiring, along with a scalable growth model have positioned Trusty Oak as a flexible, dependable, and affordable alternative to hiring administrative and marketing employees. In 2021 and 2022, Trusty Oak was named Freelancer Hiring Platform of the Year, and in 2021 Amber was recognized as Austin Business Woman of the Year.

Before founding Trusty Oak, Amber spent five years at a rapidly growing digital agency based in Austin, TX. Four of those years, she was responsible for hiring and leading both local and virtual teams while working closely with clients ranging from CEOs to bestselling authors to build their brand online. As VP of Operations, Amber helped lead the company’s growth to #15 on Austin Business Journal’s Fast50 List in 2014.

As a female founder and leader of a company that has quickly established a recognizably special culture within a non-traditional workforce, Amber has energized and empowered women from diverse professional and personal backgrounds to go against the grain of historically standard female roles in business, technology, and leadership. Trusty Oak provides an opportunity for experienced admin and marketing professionals to work independently as freelancers, but with a supportive internal network consisting of other ambitious and resourceful remote workers.

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